Top 5 Web Terms You Should Know

How did that recent article, blog, or social media post perform? What about that app? It’s a question that all execs should be asking their team. You don’t have to be an analytics expert, however, to discuss analytics. Just get the numbers guy or girl to pull the data, have them put it into layman's terms for you, and have them make a pretty chart. You’ll certainly impress your colleagues on your next sales call, or during your staff meetings armed with key data tied to big projects.

Evaluating the data you gather can help you gain deep insights into how your audience interacts with your content, tools, videos, etc. It can also help you better understand their interests and measure the success of an online “campaign.” Then, if necessary, you can use the data to make iterative improvements.

Here are some of the top web terms you should know if you are managing a website.

• Bounce rate: the percentage of visitors who leave a website instead of viewing more pages. These visitors land on a particular page, usually through a search engine, but then leave the site rather than going in deeper. Bounce rate may also be referred to as an exit rate.
  Source: www.techopedia.com. Learn more about bounce rates.
  

• Impressions – The word “impression” can be used to refer to how many times a piece of social media content is seen by a user. This type of metric can be used for the purposes of marketing or affiliate marketing, or simply to measure the popularity or viral status of a particular post or object. This is very similar to a page view.
  Source: www.techopedia.com. Learn more about impressions.
  
  
• Page view: A page view is an instance of page being loaded or reloaded in a browser. It is a metric defined as the total number of pages views. Unique page views show how many unique users visited a particular page, while the page viewsmetric shows the total number of times a page was viewed (can include multiple views from the same user session). This is very similar to an impression.
  Source: www.reliablesoft.com. Learn more about page views.
  
  

• Search engine optimization: SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.
  Source: www.semrush.com. Learn more about search engine optimization.

• Unique visitor: a person who visits a site at least once within the reporting period. Each visitor to the site is only counted once during the reporting period, so if the same IP address accesses the site the site many times, it still only counts as one visitor.
  Source: www.techopedia.com. Learn more about unique visitors.