Why You Need an Audit Strategy for Your Website
Running and maintaining a quality website requires more than a one-and-done approach. It requires care, a strategy or a set of strategies, and regular audits to make it run like a well-oiled machine.
5 Billion Social Media Users Are at Your Fingertips
I really love it when I come across a study that helps me do my job better or learn something new. For example, I was recently combing through a very lengthy report on social media that I found to be very interesting. It included all sorts of data and analysis on all of the major social media platforms.
Creating an Accessible Web Experience Is a Win
When you create content, do you take the time to make sure everyone who wants to read your content can actually read it? Did you know that people with disabilities, for example, the blind and hearing impaired, use special tools to process and interpret online content? Making a few small changes to your web content strategy can greatly improve the user experience for everyone, including people with disabilities.
Top 5 Web Terms You Should Know
How did that recent article, blog, or social media post perform? What about that app? It’s a question that all execs should be asking their team. You don’t have to be an analytics expert, however, to discuss analytics. Just get the numbers guy or girl to pull the data, have them put it into layman's terms for you, and have them make a pretty chart. You’ll certainly impress your colleagues on your next sales call, or during your staff meetings armed with key data tied to big projects.
Top 5 Reasons Why You Should Use an Editorial Calendar
I would like to share a little secret of mine. It’s my best friend and my secret weapon when it comes to content planning: editorial calendars. Here’s how they can also help you in your content journey.
Top 5 Reasons Why People Love Reading Lists
DID YOU KNOW? People really like reading lists. I mean, they really like reading lists. And for content creators, they can be a really great tool to use in your writing. Of course, there are different types of lists you can lean on to enhance your work and to keep your readers engaged. I am a fan of all of them, including bulleted lists, numerical lists, slideshow top 5s and top 10s. They key is to understand where using a list is appropriate and which type will best serve your users’ needs.
Plain Language Tips and Tricks
As a writer, blogger, journalist, whatever you like to call yourself, creating content is how you make your living. If you want to be successful, however, you should strive to make it easy for people to consume your content. This can be accomplished by using plain language. Here are our top tips for adding plain language to your content strategy.
Dream Team Business Lineup
The LW Consulting team would like to thank everyone who has supported us as we prepare for a formal launch. The press release is coming soon. Then, of course, we'll need to hire a dream team staff to support the brand. These are the roles we'll be looking to fill.
Top 6 Tips for Writing for the Web
As many experienced Web professionals know, writing online content is a little different from writing for print or broadcast organizations. Before you publish your next piece, check out our top 6 tips for anyone interested in writing or publishing content for the Web.
Use Web Analytics to Chart Your Online Success
How can you truly know if your online presence is having a positive and meaningful impact on your readers, your customers, or your business partners? The answer is clear: web analytics. The insights you'll gain from using your web analytics tools can help you understand and measure how your audience interacts with your content, tools, videos, etc.
Command Their Attention: Corporate Communications
As a PR or communications lead for your organization, it is a must that you position yourself as a trusted leader who can provide accurate and timely information to your staff. Keep these tips in mind as you support your team in this critical role.
How to Boost Your Ranking in Google
If you're running a company these days, you most likely you have a website. But a website means nothing if your target audience or customers can't find your content online. These insider secrets will make your content a click magnet as you rise closer to the top of Google's and Bing's search lists. This is what is known as search engine optimization, or SEO for short.
How to Become an Effective Communicator
As a professional communicator, it is a must that you come off as knowledgeable and believable to your audience. Following these tried-and-true strategies will make it a whole lot easier for you to sell your ideas, products, or services. They will also encourage your followers to return for additional tips that may add value to their life or to their company’s success.
Tips for Re-Entering the Job Market
I know I'm not the only one who has ever had to reinvent who they are to land their dream job. If you've been out of the full-time job market for a while, I guess you'll never know how difficult it can be until you actually have to experience it for yourself.