If you're running a company these days, you most likely you have a website. But a website means nothing if your target audience or customers can't find your content online. These insider secrets will make your content a click magnet as you rise closer to the top of Google's and Bing's search lists. This is what is known as search engine optimization, or SEO for short.
Keep Page Titles Short and Sweet
The first rule of thumb when you are creating your page title is writing one that captures the essence of what your audience will read in your article. It should also contain keywords people will most likely use to search for your content. The rules on character count have changed throughout the years. I, however, we like to keep out titles around 50 characters long, including spaces. Otherwise, the page title will be truncated in search results. In other words, your readers won't be able to read the last part of the title unless they click, if they click at all.
Use Keywords Throughout, but Don't Overdo It
Just as with your page title, it is a must that you include keywords throughout your article or blog post. For the most part, you’ll be able to rely on common sense. As you become more comfortable with your audience and learn how to analyze search queries using analytics tools, you’ll become a pro in no time.
If your site was developed using a smart information architecture (e.g., navigation links), you will also be able to properly tag all of your content, so it lands in the right place on your site. Those categories and links are technically keywords, too.
Hyperlink the Right Way
You can call me a hyperlink snob if you'd like, but there is a right and a wrong way to hyperlink your content. It's quite simple. Many people will often hyperlink the word "here" in their content. The "here" link may work, but it's not going to do anything to strengthen your SEO.
- Example: Click here for the latest updates.
The better way to link your content is much more user friendly and will also help with your SEO. Using descriptive words that engage your reader will help them clearly understand what they are going to click next.
- Example: The communications club from the class of 2024 is searching for information on how to become an effective communicator to help them land their dream job.
Separately, if you are not sending your readers to a webpage, clearly indicate what they will be viewing (e.g., PDF, XLS, DOC, mp3, etc.)
- Example: Download our SEO Guide for Beginners (PDF) to keep as a reference as you develop your content.
Use Images to Step Up Your SEO Game
Images can truly bring webpages to life. Not only are they aesthetically pleasing, but they can also offer an SEO boost as well.
When adding images, be sure to add an alt tag that briefly describes the image you are using. The alt tag can be read in search results. They are also important for people who use text-only browsers and for people with disabilities who use screen readers to process online content.
Clearly Label Your Tables
Lastly, using tables can be a great way to organize a large or small set of data for your audience. Just like the alt tags you use for your images, label your table with a descriptive title. These titles will also be picked up in search.
Now you have all the ingredients you’ll need to lead to SEO success. Time to get to work!
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